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INFO
TE PERSPECTIVE is the design practice and creative consultancy of Malaysia designer Ted Lim. He work with brands from all over the world to develop solutions that focus on usability, clarity and creativity.
At TEP, we believe design can open up all sorts of possibilities that can be used to define a preferable future for companies, cities, and societies. With a dedicated approach to each project at hand, we offer new perspectives and create purpose-built solutions that function for your goals and connect with the right audiences.
CORE SERVICES
Brand strategy
Brand identity
Social media content
Art direction
Website design
Graphic design

SICK

TE PERSPECTIVE has created the brand identity for SICK, a nu metal band that embodies the concept of ‘human rights’. Through their music, it encourages people to stand up against hate and injustice, and against racism.
Nu metal was established in the 1990’s but conquered the mainstream in the early 2000’s. It combined rap and scream vocals with mid-tempo downtrend guitars, arguably laying the foundation for most of the modern metal we listen to today. Although the genre died in 2003 but it never really went away. 4 teenagers whom grew up listening to nu metal were becoming young adults, they met each other by chance and decided to form a band and make music of their own — SICK. Naturally, elements of nu metal began seeping into their creations, they twisted the music into their original take, making something solid yet disparate — something more than mere nostalgia.
Our work with them focuses on how to translate the band’s music and concept into visual, and extend that across all touchpoints — from the logo, to social media, to album cover, to photography, and to merchandise. The visual for their first album Fakta System is inspired by the historical moment from the Black Live Matters protesters in Bristol that have pulled down a statue of the slave trader Edward Colston. It was a very significant moment that shows our standing solidarity against inequality.
Task: Brand Identity
Category: Music
Art direction: TE PERSPECTIVE
Design: TE, May Kim
Photography: George Chong, Freeman Chin
Album cover photo: Harry Pugsley
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