Night Mode Day Mode Highlight Night Mode Highlight Day Mode
Brand strategy
Brand identity
Social media content
Art direction
Website design
Graphic design


OneHR is a HR shared service company that aspires to be the leading HR services provider in Singapore and Southeast Asia by leveraging technology and human knowledge to enable small-to-medium (SME) enterprises succeed.
TE PERSPECTIVE’s challenge is to help create an identity that stood out in the category that has a reputation for being serious and frigid.
As we met with OneHR’s founder to understand what he looked for in HR services, we noticed that he is very passionate and hopeful about the work that he is doing. He and his team are constantly learning and upgrading their skills so that they can provide superior HR services to their customers.
We wanted the company’s visual identity to reflect the founder’s optimism and good nature. This led to a raw, hand-drawn illustrations and pop colours that captures the founder’s sincerity, positivism, and the company’s mission—assisting businesses in process optimization and cost reduction so they can focus on growing their business.
Task: Brand Identity
Category: Corporate
Art direction: TE PERSPECTIVE
Design: TE
Motion graphic: Jwohan Lim